EHO-MAKI (a kind of sushi)
December 19, convenience store chain "MINISTOP" started the reservation of Setsubun goods (photo). "SETSUBUN" is eve of the first day of spring in Japan. Next year's February 3rd is Setsubun. In recent years, Setsubun product has diversified.
The Setsubun, there is a custom of the "MAMEMAKI". People will throw the beans towards the outside of the house. Or, someone who was wearing a mask plays a role of demon. People will throw the soybean against demons. The soybean has been roasted. This is the meaning of "If this soybean sprouts, demons can return".
Cosplay goods of demon
MAMEMAKI "has the effect that expel the demon from the house. And by this event, it is believed to be able to invite the happiness in the house. After the "Mamemaki", people eat the beans by the same number as their age.
MAMEMAKI
Recently, "EHO-MAKI" has also been sold. This roll sushi was spread across the country in the last 20 years. Convenience store chain "Seven-Eleven" was set fire to this boom. Originally, EHO-MAKI was custom that is only in the Kansai region. It is to eat without isolate the roll sushi to face the "lucky direction". In recent years, roll cakes are sold instead of sushi.
Japanese companies are good at connecting these culture in business. The majority of Japanese is not a Christian. However, special sales will be expanded to the Christmas and Valentine's Day. The past few years, Halloween has been commercialized. Tradition of Japan is no exception.