"The Holy Land for the geek" Tokyo Akihabara
December 9, YANO research (Yano Research Institute) has announced the findings on "otaku" market of Japan. According to this survey, market size of "Idol," "Vocaloid", "toy gun" has been expanded by about 20%.
People that are seems geek from their own or others was 23%. 67% of the nerd was the unmarried. Compared to each field, the top of the per capita expenditure was "idle". They were spending the ¥ 94,738 per year.
Status of marriage, dating of the "nerd"
| Relationship Status and experience | Percentage |
| Married (I have experience married ) |
33 %
|
| Unmarried (currently, I am a lover ) |
13 %
|
| Unmarried person (I do not have any lover. In the past there was a lover ) |
19 %
|
| Unmarried person (I do not have any lover. This was true even past ) |
35 %
|
Consumption trends of geek
| Subject areas | Number of Respondents | Annual average consumption amount of per capita |
| Idle | n=247 | 94,738 yen |
| CITIZEN channel model | n=77 | 47,330 yen |
| Adult games | n=103 | 41,877 yen |
| Dole | n=50 | 38,780 yen |
| Figure | n=214 | 31,548 yen |
| Toy gun | n=75 | 31,024 yen |
| Wrestling | n=59 | 29,876 yen |
| Doujinshi | n=206 | 27,473 yen |
| Online game | n=250 | 25,286 yen |
| Anime | n=800 | 25,096 yen |
| Cosplay Costume | n=72 | 24,345 yen |
| Plastic model | n=138 | 19,833 yen |
| A comic | n=855 | 15,694 yen |
| AV (adult video · DVD) | n=95 | 13,216 yen |
| Love game (I except adult game) | n=120 | 13,198 yen |
| Yaoi | n=120 | 9,367 yen |
| Light Novel | n=283 | 7,657 yen |
| Maid cosplay related services | n=40 | 6,200 yen |
| Vocaloid | n=93 | 5,339 yen |